Sayfty Wins #Femvertising ‘People’s Choice Award’

Check out the Winners of the First-ever #Femvertising Awards, Honoring Advertising that Challenges Gender Stereotypes. Original article, Valentina Zarya, Fortune This seems to be the year that advertisers finally woke up the fact that the people buying stuff—85% of the people buying stuff, in fact—are women. A growing number of ads are breaking away from tired gender stereotypes and presenting …

Dr. Shruti Kapoor featured in India.com

South Asian Women Shine in ‘Stars of STEM’ Fashion Show in New York City Original article, Aryanna Prasad, India.com Sixteen South Asian women draped in colorful sarees and graced the catwalk at the Rogue Space Gallery in Chelsea, Manhattan on June 25. But this was no ordinary fashion show because the models were South Asian women in STEM (Science, Technology, Engineering and …

Dr. Shruti Kapoor Featured in Stars of STEM

SHRUTI KAPOOR, ECONOMIST & FOUNDER OF SAYFTY, A WOMEN’S ORGANIZATION Original article, Joya Dass, Stars of STEM When the gang rape incident happened in India in December 2012, it shook Shruti Kapoor to her core. She was equally disturbed by the data that followed, indicating that a woman is raped in the country every 20 minutes. It didn’t help to …

Sayfty Featured in Bustle.com

6 Indian Women’s Rights Organizations That Are Bravely Fighting For Change Original article – Bustle.com, Elizabeth King Sadly, women in India have faced significant violations of their human rights for centuries. From rape and domestic violence to forced labor and denial of educational opportunities, the struggle for rights and empowerment is a daunting one for Indian women. In the world’s …

“Meet the Sheroes” feature Dr. Shruti Kapoor

Original interview, Sheroes.in SHEROES in conversation with Shruti Kapoor the face behind Sayfty. Also a photographer, Shruti tell us what got Sayfty started. Tell us more about yourself and what you do.  I am a passionate and driven social entrepreneur currently working on the issue of violence against women. Our mission at Sayfty is to educate, equip and empower women globally to …

Your Safety in Your Hands

Original artical, Bangalore Mirror, Sowmya Rajaram A start-up is crowdsourcing funds to make security apparatus for women easily available, along with information on how, when and where to use it. Dr. Shruti Kapoor (35) Economist and Founder, Sayfty.com The December 16, 2012 gangrape in Delhi was the straw that broke the camel’s back.The anger spawned the nation’s first such dialogue on gender …

Dr. Shruti Kapoor Featured in The Alternative

Anti Rape Underwear? No, I Won’t Keep My Vagina Under a Lock AR Wear’s Indiegogo campaign has raised $52,442 USD. While the campaign and the idea of such a product has touched on the nerves of many feminists, the 2172 funders of the campaign are nothing short of excited and grateful at the prospect of an anti-rape underwear. The new anti-rape underwear, …

World Bank Economist Starts a Website for Women’s Safety

Original article: Hindustan Times, Mumbai, Sumedha Rao Like the rest of the nation, Shruti Kapoor too was horrified when she found out about the infamous Delhi rape incident in December 2012. The case stirred her into action and she decided to do something to empower women. “That’s how the idea for my website came about,” says Kapoor. Her venture, Sayfty.com, …