Your Safety in Your Hands

Original artical, Bangalore Mirror, Sowmya Rajaram A start-up is crowdsourcing funds to make security apparatus for women easily available, along with information on how, when and where to use it. Dr. Shruti Kapoor (35) Economist and Founder, Sayfty.com The December 16, 2012 gangrape in Delhi was the straw that broke the camel’s back.The anger spawned the nation’s first such dialogue on gender …

Start Up Gathers Funds for Women’s Safety in India

Original article, Digital Journal, Baisakhi Roy The horrific rape of a student in India in December 2012 sent shockwaves throughout the nation. It also made an indelible impression on economist Shruti Kapoor who decided to set up a platform for women with all things related to personal safety. For the past year Shruti Kapoor has been working to set up Sayfty, …

Why Sayfty?

I was born and raised in a small town in India, called Kanpur. My father, the loving man that he is, is also very protective by nature. Right from the beginning I was sent to an all girls convent school. The idea was to always protect me and provide me with a safe and disciplined environment. Growing up, my parents …

World Bank Economist Starts a Website for Women’s Safety

Original article: Hindustan Times, Mumbai, Sumedha Rao Like the rest of the nation, Shruti Kapoor too was horrified when she found out about the infamous Delhi rape incident in December 2012. The case stirred her into action and she decided to do something to empower women. “That’s how the idea for my website came about,” says Kapoor. Her venture, Sayfty.com, …