Ever since I was a little girl, I remember the cosmetic industry in India would prey on the insecurities of women—manifested by the society obsession with pale skin—and promote the use of skin-whitening cream. Ayurvedic Vicco Turmeric cream, made with turmeric and sandalwood, was considered the smell of marital bliss for “good” women. Fair & Lovely, another skin lightening cream, promised visibly …